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Executive team

Eben le Roux

Group Chief Executive Officer, Claim Central Consolidated

Eben was appointed Group Chief Executive Officer of Claim Central Consolidated in July 2021, having served as Group COO & Managing Director, ANZ & Africa, since April 2020.

Eben has a proven track record as a global senior executive, enabling Boards and Executive Teams in Australasia, Africa, the UK and the USA, with different cultures, products and markets to develop and execute on strategy to improve profitability and ROI.

Eben’s career has included roles within accounting and auditing (big 4), financial services, investment banking and multinational equipment hire and industrial services.


Brian Siemsen

Founder and Executive Director, Claim Central Consolidated

Brian Siemsen was appointed Executive Director of Claim Central Consolidated in July 2021, having served as Global CEO since 2000.

Brian’s focus is on new ventures, revenue and strategic partnerships – including investors, investees, geography partners, key clients and distribution partners. Brian has led the strategic direction of the group’s aspiration for the intelligent use of insurance technologies and digital supply chain solutions, coupled with exceptionally talented people.

Brian has successfully overseen the global expansion of Claim Central Consolidated into multiple geographies including Australia, the United States, South Africa and New Zealand – all the while driving the focus of the business towards technology solutions and data insights that provide continuous claims improvement for our clients. He has been instrumental in securing funding and undertaking key acquisitions to support the growth of the business.

A thought leader in the insurance and insurtech industries, Brian has been a regular speaker and panel member of numerous events both in Australia and internationally. Among other awards, Brian was selected as Ernst & Young’s Young Entrepreneur of the Year in 2012 and was proud to oversee Claim Central Consolidated’s nomination at #7 in AFR’s Most Innovative Companies in Australia in 2020.


Matthew Lewis

Chief Financial Officer, Claim Central Consolidated

Matt was appointed Chief Financial Officer, Claim Central Consolidated in October 2019. Matt is responsible for the financial, taxation and corporate affairs of the company. He provides advice, insight and financial analysis to support the senior leadership team to deliver Claim Central’s business strategy.

Matt is a senior finance executive with over 15 years’ experience as a Chartered Accountant. Prior to joining Claim Central, Matt was the CFO of Avoka Technologies, the provider of a Global Enterprise SaaS platform for financial institutions, which was acquired by global banking software company Temenos AG in 2018. Matt also worked at KPMG as a Director in the M&A and corporate strategy space leading acquisitions, divestments, and capital market transactions across a diverse range of industries and international markets including Australia, Asia, Europe and the US.


Freya Smith

Group General Counsel and Company Secretary, Claim Central Consolidated

Freya is the Group General Counsel and Company Secretary for Claim Central Consolidated.

Freya is responsible for managing the group’s global legal, governance, compliance and risk management functions. Freya has significant experience in establishing and leading legal, risk and secretariat teams and advising on legal and governance affairs affecting significant and developing businesses and corporates operating in multiple jurisdictions. Prior to joining Claim Central Consolidated Freya was the Chief Legal Officer and Company Secretary for OFX Group Limited, an ASX listed global payments company.

Freya holds a Bachelor of Commerce and Bachelor of Laws (Hons); a Master of Laws (High Distinction); and a Graduate Diploma of Applied Corporate Governance from the Governance Institute of Australia. Freya is also a member of the Australian Institute of Company Directors; a Fellow of the Governance Institute of Australia; and a member of the Association of Corporate Counsel.

Freya is also a Non-Executive Director of ASX listed technology company IXUP Limited (ASX:IXU).


Mark Cohen

Divisional CEO – Wilbur

Mark Cohen was appointed to the position of Divisional CEO – Wilbur in Dec 2019.

Mark comes from a digital technology and product background, joining us from Domain Group, where he held the joint position of CTO and CIO – leading tech for a wide portfolio of real estate platforms. He has accumulated over 20 years of experience in technical leadership positions in Australia and abroad.

Mark works with the executive and technical leadership and focuses on driving the roadmap delivery and growth of Wilbur’s portfolio of products and platforms.

A self-confirmed geek, Mark is passionate about the possibilities opened up by the digital transformation of businesses. He loves to introduce and trial new technologies, and find the right places to apply them.

Prior roles have included various positions in media, ecommerce, proptech, and insurance. Mark holds a BSc in Computer Science and Applied Mathematics from the University of the Witwatersrand in South Africa.


Karla Wasinski

Chief Experience Officer, Claim Central Consolidated

Karla was appointed Chief Experience Officer, Claim Central Consolidated in April 2018.

Karla finds her passion in leveraging leading technology, simplified processes and exceptional people. She is driven by extending exceptional service to our clients, brokers and business partners, to deliver confidence and trust they can rely on to grow their customer base.

Karla’s most recent role was Head of Process Enhancement for the Retail division of Hollard Insurance Australia. Prior to this Karla was a Quality Assurance and Claims Manager, supporting customers get back to their day-to-day lives as quickly and seamlessly as possible.

She has spent more than 15 years in the insurance industry gaining experience across a diverse range of roles, and within teams that continuously challenge technology, process and people to deliver an improved employee and customer experience.


Robin Roberson

Managing Director – North America, Wilbur
President, Livegenic

Robin Roberson was appointed Managing Director for North America, Wilbur and President of Livegenic in July, 2020.

Robin has more than 25 years of experience working with clients to develop solutions to improve their business. She has held numerous leadership roles throughout her career and has won multiple awards highlighting her commitment to customers, business organizations and her community. Most recently, Robin was President and co-founder of Goose & Gander, a boutique consulting firm focused on technology solutions, cyber security and insurtech. Prior to that, she was co-founder and CEO of WeGoLook, where she changed the way insurance carriers (along with other industries) leveraged the gig economy, by dispatching “Lookers” on-demand to capture field data then selling her company to a global TPA.

Robin is now ready to bring a new era of on-demand data collection to customers, delivering claims solutions by lessening the gap between technology and services in the US to provide a more cost-efficient and improved customer experience.

Robin is an Advisory Board member for The Institutes and regularly attends and speaks at insurance industry events.


Kenneth Knoll

Managing Director, Head of Product – North America, Wilbur

Kenneth Knoll was appointed Managing Director, Head of Product for North America, Wilbur in July 2020.

Kenneth is a passionate operator with a history of solving business problems through product innovation. With a venture advisory and investment background, he has worked with dozens of early stage technology companies to refine product and go-to-market strategies.

As former managing partner and Chief Operating Officer for WeGoLook, an on-demand field inspection provider for insurance carriers, banks, and other large enterprise clientele, Kenneth led market strategy, product innovation and operations through multiple hyper-growth stages. He oversaw expansion from the United States into Canada and the United Kingdom and positioned the company for a successful exit to a global TPA in 2017. Most recently, Kenneth was CEO and co-founder of Goose & Gander, an insurtech-focused consulting firm.

Kenneth brings multi-industry and international perspective having worked with businesses spanning Asia, Europe, Africa, and the US. Kenneth studied finance and international business at the University of Tulsa, is certified in Product Innovation and Development, and has completed executive training programs at the University of California Berkeley and Emory University.


Jeff Pryde

Managing Director – New Zealand, Claim Central Consolidated

Jeff Pryde was appointed Managing Director of New Zealand in November 2018.

Jeff has more than 34 years of experience working in the insurance industry both locally and globally. He has a wealth of industry knowledge and experience in management roles, loss adjusting, catastrophe management (CAT) and client development. 

Previously Jeff was second-in-charge for Crawford New Zealand. During his eight-year tenure, he was responsible for CAT management for both the Christchurch and Kaikoura earthquakes and several other significant events, while maintaining business relationships and development opportunities within the New Zealand insurance market.

Qualifications – ANZIIF (Snr Assoc), ACLA.


Martin Maguire

General Manager – Property & Repair

Martin was appointed General Manager – Property & Repair in November 2019.

Martin joined Claim Central Consolidated in May 2015, having previously worked as a marketing coordinator at Century 21 Real Estate. He began his Claim Central career in customer service and became Process Enhancement Manager in April 2016. He then moved to the technology division of the business where he was the Product Manager of LiveLogik (video streaming collaboration platform). His achievements included multiple client acquisitions and implementations across three continents, with LiveLogik winning New Product Innovation in the 2017 Australian Business Awards.

In early 2019 Martin became Head of Continuous Improvement (leading a team of eight) as part of the Claim Central Consolidated Global Support Function and delivered multiple budget, people, process and technology projects using lean & agile methodologies.

Martin has a passion for innovation, Lean 6 Sigma, project management, product and people development.

He holds a Masters in Business Strategy and Innovation Management from Galway-Mayo Institute of Technology.


Angus Cruickshank

Head of Claims Strategy / Acting Head of Insurx

Angus was appointed Head of Claims Strategy in November 2020 and in addition has taken on the role of Acting Head of Insurx as of January 2021.

Angus is an accomplished insurance claims services professional, providing strategic leadership and management in order to deliver business targets and outcomes. He has extensive experience across the insurance industry and is a firm customer advocate. He believes that we are privileged to be the part of the claims process for customers in their time of need and wants to ensure that our involvement is never forgotten.


Glenn Lucas

Head of Restoration

Glenn was appointed Head of Restoration in November 2020.

With over twenty years of business leadership experience, Glenn has a proven record in driving significant transformational change. Glenn worked in numerous roles for Chubb Fire & Security, most recently as Managing Director, Security. Glenn has a passion for driving positive customer experiences through active employee engagement, and his knowledge and understanding has been a key to his successful outcomes.

Glenn has a Masters of Business & Technology, and a Graduate Certificate of Change Management through the Australian Graduate School of Management.


Nick Herford

Managing Director, Hello Claims

Nick is the Managing Director of Hello Claims, having joined the Claim Central Consolidated business in January 2020.

With over 25 years’ experience across the insurance and loss adjusting industries, Nick has extensive experience in all forms of loss adjusting, claims management, underwriting, risk surveying, reinsurance, IT, marketing, and training/mentoring. He has been a part of large loss catastrophe teams attending large scale events in the USA, Trinidad and Tobago, Jamaica and New Zealand. Nick founded Hello Claims in 2014 and has held executive management and board positions at several large claims management companies.

Over his career, Nick has handled a diverse range of claim matters including all forms of motor vehicles, heavy vehicles, multi-million dollar property losses, construction, engineering, liability, contamination, home building certification/builder’s warranty, marine (hull and commercial ships), and marine transit claims.

Nick is a Chartered Loss Adjuster who holds a Diploma of Business (Loss Adjusting), is a Senior Associate of ANZIIF, a Fellow of the Australian Institute of Chartered Loss Adjusters, a Certified Insurance Professional (CIP), Justice of the Peace, Member of the Institute of Automotive Mechanical Engineers and Member of the Institute of Accident Assessors. Nick is also a trade qualified panel beater.


Matthew Lawrence

Head of Partnerships – Claim Central Consolidated

Matthew Lawrence was appointed Head of Client Development for Australia and New Zealand in November 2015 before assuming the role of Head of Partnerships in 2019.

Matthew is responsible for business strategy and growth of the Claim Central Consolidated businesses. This involves working with new and existing clients in implementing innovative claim services and technology solutions to help them meet business objectives.

Matthew joined Claim Central Consolidated in 2003, and has held a number of roles in operations, strategy and client development. Matthew holds a current qualification in Carpentry and Building.


Daniel Chan

Head of Data & Analytics

Daniel Chan was appointed Head of Data and Analytics in July 2019.

Daniel has been with Claim Central Consolidated since 2012 and has played an integral part in empowering the organisation with data and insights to drive operational improvements, business results and effectiveness.

Daniel is committed to making data and insights readily available in organisations promoting a fact based culture.

Prior to this, Daniel headed up the finance division and was second in charge to the CFO. Daniel is well versed in commercial finance having worked in various roles in fast moving and complex environment.

Daniel is a Chartered Accountant and holds a Bachelors Degree in Commerce from UNSW.


Marcelle McGrath

Head of People & Advancement, Claim Central Consolidated

Marcelle McGrath was appointed Head of People & Advancement in October 2015.

Marcelle has more than 20 years experience working in Human Resources roles across several industries: Telecommunications; Manufacturing; Education; Retail and Professional Services. Prior to joining Claim Central, Marcelle worked at Designa Accessories as a Human Resources Manager.

Marcelle is passionate about employee experience, organisational development, recruitment, training and workplace culture. Working as a Senior Executive, Marcelle has been instrumental in developing recruitment strategies including partnering with local Universities to develop highly successful internship programs. She has also rolled out people and leadership workshops, succession plans, and implemented workplace training and new LMS systems.

Marcelle holds a Bachelor of Arts in English and Economics from the Australian Catholic University and a Graduate Certificate in HR and Certificate IV TAA.


Daniel MacNamara

Creative Director – Brand, Marketing & Communications, Claim Central Consolidated

Daniel MacNamara joined Claim Central Consolidated in early 2018, after having worked with the business in a consultative role for the past 11 years.

Daniel is responsible for brand strategy, brand identity, design, digital properties and visual communications for all businesses in the group, as well as working with the development team in enhancing the UX/UI of selected technology platforms.

Daniel’s past employment experience covers the corporate, agency and non-profit sectors. He most recently owned and ran a successful design and communications agency from 2007-2017, before joining Claim Central Consolidated. Daniel holds a Bachelor of Design degree from the University of Technology, Sydney.


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